Online retailers turn to social networks for holiday profits


Become An Insider

Sign up now and get free access to hundreds of Insider articles, guides, reviews, interviews, blogs, and other premium content from the best tech brands on the Internet: CIO, CSO, Computerworld, InfoWorld, IT World and Network World Learn more.

Online shopping becomes more social as big retailers turn to Facebook, Twitter, Google+

Buying things has always been social.

That's the thinking at, one of the largest online shoe and clothing stores. And that's why the Nevada-based company turns to social networking sites like Facebook and Twitter to answer customer questions and complaints, and to tell fans about their funky company culture.

It's also why Zappos executives have tried to make the site itself more social and by investing time, money and staff to grow the company's presence on Facebook and Twitter.

To continue reading, please begin the free registration process or sign in to your Insider account by entering your email address:
Free Course: JavaScript: The Good Parts
View Comments
You Might Like
Join the discussion
Be the first to comment on this article. Our Commenting Policies