The Tao of Steve: 5 leadership lessons from Steve Jobs

In his own words: Steve Jobs on hiring, motivating employees, and the pursuit of excellence.


Steve Jobs, the iconic co-founder and CEO of Apple was diagnosed with a rare form of pancreatic cancer in 2003. He died on October 5 at age 56. But he left behind a wealth of memorable quotations. Here are 5 of our favorite leadership lessons from Steve Jobs.

Employee Motivation

Employee Potential


Apple’s Core: Employees

And... a touch of sadism

Reprinted with permission from the forthcoming book "I, Steve: Steve Jobs In His Own Words," edited by George Beahm, Agate B2, November 2011.

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