You may wonder, why am I writing about Justin Bieber in an IT video tech blog? Do I need the hits? (well, yes) Am I a closet Bieber fan? (Umm, no).
The reason, dear reader, is the not-so-subtle product placement of the Nintendo 3DS portable gaming system in the new video of Maria Carey and Bieber's duet of her classic "All I Want for Christmas Is You". If you want to skip ahead, the Nintendo stuff comes at the 2-minute mark.
So expect Nintendo 3DS sales to go through the roof, at least for the tween girl demographic.
Read more of Keith Shaw's ITworld.TV blog and follow the latest IT news at ITworld. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter and Facebook.