How Nike made its Back to the Future sneakers

Video offers sneak peek at how they created the future shoes

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The folks at Nike have offered some follow-up videos to their "Back to the Future" themed Nike Air Mag sneakers - you may recall that Nike created 1,500 sneakers and auctioned them off to raise money for the Michael J. Fox Foundation for Parkinson's Research (some reports say the auction raised $5.6 million).

The first video offers a behind-the-scene look at how Nike made the sneakers for the original movie, and then how they got involved in this year's project:

In this second video, the company talks about how it built and designed the self-drying jacket seen in the movie:

And finally, here's a quick video showing a look behind the scenes of their original video teaser talking about the new shoes:

Read more of Keith Shaw's ITworld.TV blog and follow the latest IT news at ITworld. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter and Facebook.

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