I normally don't talk about commercials in this space, but I'll make an exception for this Sony PlayStation ad, which is brilliant. In the ad, a bunch of video game characters are in a bar, just hanging out talking about their experiences, and then honoring "Michael", the person who controls them all. See how many video game characters you can identify in the piece:
Now I just want to go home and pop in Assassin's Creed II again. Nicely done, Sony.
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