Despite slight erosion, Google's search market lead is safe

Yahoo, Bing still combine for less than half of Google's U.S. search market share

Should Google be worried about the slow erosion of its search engine market share this year?

In a word, no. Since December, Google's U.S. search market share has slipped to 65.1% in July from 66.6%, according to comScore. That's a loss of just 1.6% in market share over the past seven months. Not exactly Nokia territory.

Meanwhile, Yahoo's market share inched up to 16.1% in July from 15.9% in June, while Microsoft's Bing remained at 14.4%.

Stepping back, we're talking about search partners Microsoft and Yahoo -- Redmond's technology powers Yahoo's searches under a multiyear ad revenue-sharing agreement -- combining for 30.5% of the U.S. search market, up from 28% in December.

Obviously, gaining is better than losing. But what are Microsoft's and Yahoo's expectations in the search market? It better not be to eventually overtake Google, because it this rate it's going to take more than 15 years. At this rate.

Worse for them, Google is well-positioned for the ongoing transition to mobile search. According to a March SearchEngineLand article, Google is used in 98% of mobile searches.

At this point it's reasonable to assume that Google's not going to lose its search market share lead for the foreseeable future. And if it does, it won't be to the current also-rans. It'll be to a company currently under the radar. Which, honestly, is the kind of thing that makes following technology trends interesting.

Read more of Chris Nerney's Tech Business Today blog and follow the latest IT news at ITworld. Follow Chris on Twitter at @ChrisNerney. For the latest IT news, analysis and how-tos, follow ITworld on Twitter and Facebook.

ITWorld DealPost: The best in tech deals and discounts.
Shop Tech Products at Amazon