Twitter co-founders say planned 'Lift' app will unlock 'human potential'

Incubator run by Biz Stone, Evan Williams to fund start-up's "achieve anything" app

If you're wondering what Twitter co-founders Biz Stone and Evan Williams relaunched start-up technology incubator Obvious Corp. is up to, you'll have to continue wondering.

Despite a blog post on the Obvious site from Stone which discusses "an interesting new application for unlocking human potential through positive reinforcement," few details of the "Lift" app are revealed.

Since Obvious was the breeding ground for Twitter, whatever comes out of the incubator probably is worth a good look.

But what do you make of this from Stone's blog?

We love this software for what it does, and because we’ve tried it and it works. Our plan is to build something extraordinary together. The Obvious Corporation will assist the talented Lift team with strategy, design, funding, recruiting—in general, we’ll be helpful wherever possible. In exchange, Obvious will own some equity in Lift. ...

We’re eager to tell you more but for now, Lift remains in private Alpha. Sign up at to learn more.

I signed up right away because I too want to "achieve anything," as the Lift landing page tantalizingly promises.

Lift, according to Stone, was created by Tony Stubblebine and Jon Crosby, two entrepreneurs and start-up veterans. In a blog post on Tuesday, Stubblebine wrote:

We’re both interested in ways new technology can help unlock human potential, especially through the use of positive reinforcement. We do have a prototype, but we’re a long way from opening the doors.

Damn. I'm ready to unlock my human potential now!

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