I always thought dying was only a great career move for entertainers. Apparently it's working pretty well for the TouchPad tablet, which HP said on Aug. 18 it would no longer manufacture after two months of virtually non-existent sales.
After that, suddenly, everyone had to have a TouchPad! Of course, this new demand had much more to do with the TouchPad's new bargain-basement price of $99 (the tablet debuted in early July at $499, with the price dropping several times before HP pulled the plug) than it did any desire to own a computing collector's item or overlooked personal technology gem.
Either way, HP announced in a blog post on Tuesday that it would manufacture more of the tablet devices to meet "stunning" demand.
The blog post, titled "Where Were All of You Cheap #^!%#* When We Needed You?" (just kidding!), is penned by HP's Mark Budgell, who wrote:
Despite announcing an end to manufacturing webOS hardware, we have decided to produce one last run of TouchPads to meet unfulfilled demand. We don’t know exactly when these units will be available or how many we’ll get, and we can’t promise we’ll have enough for everyone. We do know that it will be at least a few weeks before you can purchase.
The "limited quantity" of TouchPads will be manufactured by Oct. 31 (the end of HP's fiscal fourth quarter), the company said.
Addressing previous customer complaints of bulk buying and hoarding of TouchPads, HP said, "[T]here will be an order limit."
Could anyone have predicted a month ago that some people would be complaining that other greedy consumers were hoarding and buying up all the TouchPads? It makes you ask: Are we witness to the greatest marketing ploy in technology history?