Google joins Amazon's war against the music labels

On Tuesday Google will be announcing a streaming music service, according to Peter Kafka of All Things D. The service will be conceptually similar to Amazon's Cloud Locker service: it will allow users to upload music they already own and stream it to any device. Like Amazon, Google hasn't reached any kind of agreement with music labels on the subject; apparently the lack of immediate legal consequences for Amazon means that Google is no longer content to let Amazon test the legal waters and get all the streaming music glory.

Jamie Rosenberg, who's in charge of Google's digital content strategy (and Android), had this corporate-snarky thing to say:

Unfortunately, a couple of the major labels were less focused on the innovative vision that we put forward, and more interested in in an unreasonable and unsustainable set of business terms.

In other words, Google is not going to sit around forever to do what it wants to do in terms of music, but is counting on the intuitive nature of the proposition to users -- I own this song, I ought to be able to use it anywhere -- to make the labels seem increasingly marginalized and unreasonable.

The similar services from Amazon and Google will also have the effect of sending Apple, which is more heavily invested in keeping the labels happy and is reportedly still negotiating with them, further behind the curve. Why bother fumbling with the sometimes awkward syncing features of iTunes and the iOS devices when you can just upload to the cloud and stream?

Pricing was not immediately available, but should be revealed at Tuesday's I/O conference.

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