Shocking study shows schism between mainstream and "Mac" users

Data identifies countercultural elements, helps PC users stick to their own ruts

A shocking new report shows there are critical differences among technology users that may undermine the quality of both the work they do using advanced new technology and the social connections they pretend to maintain while doing it.

The report, highlighted in the Hunch blog, demonstrates a previously unsuspected schism between the mainstream, normal, morally upright and respectable majority of the body technologic and those who blame biology, "compassion," "creativity," "convenience" and other misleading language to excuse for using Macintosh computing devices and pursuit of an agenda promoting the Macintosh lifestyle.

These conspirators portray themselves as power users, creative, empowered, technologically savvy innovators among the normal PC-using population.

Yet, the 25 percent who identify themselves (anonymously, of course) as Mac people prefer fashion that is casual, quirky or unusual choices of beverage, and read countercultural, amoral publications such as Dwell, ReadyMade and MacWorld rather than solid mainstream publications cited by the Windows majority such as TV Guide, Redbook and US Weekly.

This subversive underclass tends to live in cities, significantly greater likelihood of having graduated from a four-year college and – as damning as any evidence available – are 80 percent more likely to be vegetarian than the omnivorous, McDonaldioverous majority.

They also frequent offensive, countercultural web sites such as Apartment Therapy and Boing Bong, rather than I Can Haz Cheezburger, and the New York Times rather than USA Today.

Given the overly lax laws permitting the freedom and corrosive impact of these adopters of non-standard technology, beverages and food choices, there is little technology specialists can do to limit their impact or presence within otherwise solid, unimaginative mainstream organizations.

All you can really do is keep an eye out for them and do what you can to keep them restricted to their own little ghettos within the organization – the design department, advertising, education.

Identify them by their skinny jeans, ironic T-shirts and eyeglasses and tendency to use words of more than one syllable.

Do not associate yourself with them and, by all means, do not emulate their tendency to try new technology, innovate with new business or social processes, create or defend new ideas or concepts.

Instead, focus on keeping your rut clean and well maintained so you can complete as many circuits of the same circle per day as possible.

Do not by any means attempt to differentiate yourself from the crowd or give any indication that there may be those among PC users with any intelligence, creativity, iconoclasm or willingness to experiment. That's for those odd people over there with the shiny, attractive little "computers."

Good luck.

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