Mobile ad exchange network Mobclix recently conducted a survey of Verizon iPhone 4 users and published some interesting -- if not entirely surprising -- conclusions.
(Also see: Verizon iPhone sales quietly top 1 million)
Conclusion No. 1: The top three reasons cited by iPhone owners who switched to Verizon from AT&T were reception issues, personal hot spot and reputation. That would be Verizon's reputation for having a better network than AT&T.
Conclusion No. 2: So desperate were iPhone users to escape AT&T's unreliable network that two-thirds of them paid an early termination fee rather than wait for their contracts to expire. AT&T's ETF for smartphones is $325, minus $10 per month as the two-year contract progresses. So if you were a year into your AT&T contract, it would have cost you $205 to break it. Even if you had just one month left, you'd still be leaving $95 behind.
Conclusion No. 3: Fourteen percent of iPhone 4 users are on the Verizon Network, accounting for 4 percent of total iPhone users. That's pretty impressive, given the short amount of time (six weeks) that Verizon has been selling the Apple smartphone. Also keep in mind, many AT&T iPhone users may have decided to tough it out until the iPhone 5 is released this summer.
Conclusion No. 4: AT&T iPhone owners use WiFi an average of 53% of the time vs 38% for Verizon iPhone owners. Not sure what the significance of that is, but there you go.
Conclusion No. 5: The cities with the most Verizon iPhone usage are San Francisco, Los Angeles, Seattle, Chicago, New York and Boston. I'm guessing these pretty much are the top cities (along with Miami) in the U.S. for overall smartphone usage anyway, so no surprises here.
Chris Nerney writes about the business side of technology market strategies and trends, legal issues, leadership changes, mergers, venture capital, IPOs and technology stocks. Follow him on Twitter @ChrisNerney.