Apple's iPad 2 made its store debut in 25 countries on Friday. Needless to say, the hype and excitement matched that of the new iPad's U.S. debut two weeks ago.
Here's a video below showing the well-mannered line near a Toronto store. Some of these folks appear to be reading something I think they used to call "books." How quaint.
Many people camped outside their local Apple store for more than 24 hours, including a London banker who brought a blanket to keep him warm in the queue along Regent Street.
Jewels Lewis told London Evening Standard tech blogger Mark Prigg:
"I was fourth in the queue for the first iPad, and it was such an amazing atmosphere, I really wanted to be first this time."
Who can blame him? Because by being first, he can pick out the best iPad 2 in the entire store! That's certainly worth flirting with a mild case of hypothermia.
Here's a list from Apple of where Friday's craziness is occurring:
Australia, Austria, Belgium, Canada, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Iceland, Ireland, Italy, Luxembourg, Mexico, Netherlands, New Zealand, Norway, Poland, Portugal, Spain, Sweden, Switzerland and the UK.
(h/t to Fortune Apple 2.0 blogger Philip Elmer-DeWitt)
Chris Nerney writes about the business side of technology market strategies and trends, legal issues, leadership changes, mergers, venture capital, IPOs and technology stocks. Follow him on Twitter @ChrisNerney.