LinkedIn search: Ways to maximize social networking success

LinkedIn is widely regarded as the social network for business professionals, but at its core, says Brad Mauney, product manager for search and cloud at LinkedIn, it's a search company.

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"We see two major types of use cases for search on our site: navigational search, such as someone who just joined a company or met someone at a conference who wants to add them to their network; and searching for people that match a set of criteria, such as location, company, industry, or some combination of that," he says.

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