LinkedIn search: Ways to maximize social networking success

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LinkedIn is widely regarded as the social network for business professionals, but at its core, says Brad Mauney, product manager for search and cloud at LinkedIn, it's a search company.

[ See also: LinkedIn tips and tricks ]

"We see two major types of use cases for search on our site: navigational search, such as someone who just joined a company or met someone at a conference who wants to add them to their network; and searching for people that match a set of criteria, such as location, company, industry, or some combination of that," he says.

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