Data analytics is speeding Pakistan flood relief

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SAS Institute is helping relief agencies better manage effort to get aid to victims

The International Organization for Migration (IOM), a non-governmental group that is helping find shelter for the millions left homeless by the months long devastating floods in Pakistan, is getting assistance from a rather unlikely source.

SAS Institute , a Cary, N.C.-based software vendor better known for helping businesses analyze and manage large volumes of data, is now working with IOM to find ways to use its data analytics and advanced data management tools to get aid to flood victims more quickly and efficiently.

The effort is still somewhat exploratory but the early results have been promising, said Brian Kelly, who heads IOM's emergency and stabilization programming team from Islamabad.

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