Citing increased demand for pricey Blu-ray discs, Netflix is raising rates for Blu-ray rentals. Netflix notified customers of the change by e-mail, saying:
"As you may know, Blu-ray movies are more expensive than standard definition movies. As a result, we're going to start charging $1 a month (plus applicable taxes), in addition to your monthly membership charge, for monthly access to Blu-ray movies."
Netflix VP of Marketing Jessie Becker spells out the pricing changes for each of the plans here.