Business services and software ads are sketchy: Getting behind the hype – As a small business owner, you want to automate as much of your business processes and customer relationship work as you can. There are plenty of big companies out there willing to take on that task for you. So why are their advertising campaigns so abstract as to be incomprehensible? This article will help you interpret the sometimes bewildering offerings of the big players. (Scroll to bottom of page for article.)

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