CRM mistakes small businesses make

CRMDaily.com – Some SMBs are starting to move away from off-the-shelf customer relationship management (CRM) products and towards more complex applications. However, analysts say SMBs are not used to the negotiation involved with such a purchase. For example, analysts recommend seeking a low service estimate to drive down the cost of running a new system over the long term. See the complete list of mistakes to avoid when purchasing a CRM tool.

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