Microsoft's new CRM product should appeal to SMBs

Gartner, Inc. – Two percent of small businesses and 20 percent of midsize businesses have adopted CRM, according to Gartner, Inc. However, Gartner predicts that Microsoft Business Solutions' announcement about its Customer Relationship Management product earlier this year will raise CRM awareness among SMBs. This is an executive summary of Gartner's analysis of Microsoft's products and position within the CRM market.

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