VARs have a big opportunity in the midmarket, according to study

According to a study conducted by Echo Research for Arrow Enterprise Computing Solutions, VARs targeting the mid market "need to improve before they can take full advantage of the market opportunity.

The study showed that 70 percent of executives said their consultants performed up to expectation, but only 10 percent said their consultants exceeded expectations.

In terms of opportunity, information security was seen as the biggest issue, and less than a third said they were satisfied with their existing information security infrastructures--making this one of the hottest opportunities for VARs and other consultants today. Other areas that were seen as having high priority included reducing costs, and improving customer service.

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