Apple and Blu-ray - painful, slow, needed? – Apple has no immediate plans to deploy Blu-ray in its Macs, citing the cost of licensing as cause.

Speaking during the MacBook family launch last night Apple CEO Steve Jobs said: "You know, Blu-ray is a bag of hurt. I don't mean from a consumer point of view - it's great to watch movies - but the licensing is so complex.

"We're waiting until things settle down and Blu-ray takes off in the marketplace before we burden our customers with the cost of the licensing and the cost of the drives."

While Apple is a member of the Blu-ray Disc Association, the company hopes to avoid the $30 per Mac royalty that would be required should the company deploy players across its computers.

Never say never, of course, but Apple management may also have a less enthusiastic view on the Blu-ray format, as film in HD is already available online from services like iTunes or NetFlix. Has Blu-ray missed its moment as physical media distribution goes digital?

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