Apple, Ericsson, Sun team on wireless content platform

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Apple Computer Inc., L.M. Ericsson Telephone Co. and Sun Microsystems Inc. partnered to create a technology platform for delivering multimedia content such as movie clips and news programs to wireless devices, the companies announced Tuesday.

The companies plan to each focus on a certain area of the project, called the Ericsson Content Delivery Solution, with Apple using its QuickTime software for content creation and encoding, Ericsson focusing on wireless infrastructure and Sun providing hardware and software for content delivery, the companies said.

"We would be the bridge between the content generated by Apple and the edge of the (wireless) infrastructure that Ericsson builds," said Videhi Mallela, a product marketing manager with Sun.

The three companies plan to offer the hardware and software package to mobile phone network operators by the second half of this year, said Anette Jorgensen, a product marketing manager with Ericsson. The companies have not announced which network operators will use the equipment to offer services, she said.

The companies demonstrated the technology Tuesday at the QuickTime Live conference in Los Angeles, said Brian Croll product marketing manager with Apple. The companies encoded an MPEG-4 video, streamed it through a Sun server and showed it on a television with a set-top box, a PC, and a wireless gadget from Ericsson. "This is create once, stream anywhere," Croll said.

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