SBC, BellSouth Wireless come up with Cingular name

The merged wireless divisions of SBC and BellSouth have come up with a new name -- Cingular Wireless -- and plan to start marketing services under this name at the start of the new year.

In the meantime, they will keep selling services under their current 11 different names to their roughly 19 million customers. Cingular is the second largest wireless carrier in the U.S. behind Verizon, which has more than 24 million customers.

The merger is regarded as a plus for customers because Cingular can offer national calling plans and fewer roaming charges through its widespread network.

Cingular is a joint venture of SBC (60%) and BellSouth (40%) and has $12 billion in revenues. It owns wireless licenses in 38 states, the District of Columbia and two U.S. territories (Click here for map.).

Until the Cingular name kicks in, SBC and BellSouth will offer identical national and regional wireless services as well as wireless Internet access. The national plan is called Digital Edge USA and the Internet access is called My Wireless Window.

This story, "SBC, BellSouth Wireless come up with Cingular name" was originally published by Network World.

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