Warner Music Group has signed a global agreement with mobile software and services provider Melodeo Inc. to offer music fans the ability to download entire tracks from its catalog to their mobile phones.
Under a deal announced Wednesday those who have handsets with Melodeo's software will be able to preview, purchase and download Warner Music tracks. Warner hopes to bank on the abundance of worldwide cell phone users, and popularity of ring tone downloads, to sell individual tracks.
Although Warner Music Group has separate content deals with various operators in the U.S. and Europe, this is its first global download deal and is important that it involves full-length tracks, the music company said.
So far, Spanish telecommunications giant Telef