Formula One is one of the most popular sports in the world, and one of the most data-driven. Teams rely on real-time information to make enhancements to cars and in-race strategies. For example, for every lap driven by the Sauber F1 team's car, 100 sensors produce 20 MB to 30 MB of data, including information about the tires, engine, temperature and fuel use. The pit team uses that data to make immediate decisions.
"A lot of the sport comes down to when you do your pit stops," Danielson says. "Getting that pit stop to happen at the right time is huge. When it comes to real-time analysis, Formula One is way more advanced than what's going on in other sports."