A/B testing: 4 effective examples

A/B tests that have improved major ecommerce retailing sites
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Credit: Flickr/Marc Levin

Using alternative versions of your Web pages can improve engagement and increase ecommerce sales.  Here are four successful examples. 


This slideshow was originally published on ITworld.  See the related article: A/B tests: Cut the fluff and spend the pixels on design elements of interest to users

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