10 Top Jobs by Salary for Social Media Pros

Social Media Skills in High Demand
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Social Media Skills in High Demand

Of the 20 most common jobs that require social media skills, 11 pay above the national average with a median salary of $43,400, according to data provided by PayScale to CIO.com. While some of these jobs are more readily available at smaller businesses, the pay doesn’t usually match that provided by larger companies. The typical median pay in this field for businesses with up to 100 employees is $40,900 while businesses with more than 1,000 employees will pay an average of $58,400 for that same position, according to PayScale. Overall, the market value and demand for social media skills is increasing on a continuing basis. These are the 10 most common jobs, ranked by their median respective salaries that require social media skills.

Internet Marketing Director
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Internet Marketing Director

Leading the pack with an income nearing six figures, Internet marketing directors enjoy a typical salary of $97,400. These positions don’t usually come into play until a company grows beyond 101 employees, according to PayScale. A quick search on LinkedIn for this specific job title returned four results at the time of publishing.

Digital Strategist
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Digital Strategist

Next on the list are digital strategists earning an average salary of $63,800. Companies with 81 employees and above are most likely to have a digital strategist on payroll. There are currently 95 open postings for a digital strategist on LinkedIn.

Content Marketing Manager
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Content Marketing Manager

Content Marketing Managers are more common within companies that employ 86 people or more. People in this position earn an average salary of $63,300. A query on LinkedIn for this specific job title returned 85 results, with current openings at Google, Microsoft and many others.

Marketing Manager
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Marketing Manager

Marketing managers command a typical media pay of $62,900. Companies with at least 100 employees are most likely to seek out potential candidates for this position. There are 3,528 open positions for marketers on LinkedIn with Microsoft, Google and Amazon combining for 108 jobs alone.

Public Relations Manager
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Public Relations Manager

Public relations managers earn a typical salary of $61,100. Employees seeking this position are most likely to find these jobs at companies with a staff of 100 or more. LinkedIn’s job search tool showed 124 openings for public relations managers as of last week, with the greatest number of available positions concentrated in the San Francisco Bay Area and New York City.

Online Community Manager
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Online Community Manager

Online community managers have many roles and responsibilities to go along with a median salary of $47,800. Companies seek online community managers much earlier in their growth phase. These positions are more likely to be filled once a company reaches at least 41 employees. At the time of publishing, eight businesses were seeking candidates for online community manager positions on LinkedIn.

Social Media Strategist
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Social Media Strategist

A social media strategist takes home an average salary of $46,800. These positions are most likely to be filled at companies with 65 employees or more. As of last week, there were 57 job openings for social media strategists on LinkedIn with the greatest concentration of positions available in New York and Chicago.

Online Marketing Specialist
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Online Marketing Specialist

Online marketing specialists command a median salary of $45,600. Businesses are most likely to hire an online marketing specialist after reaching at least 99 total employees. Among the 24 job postings seeking online marketing specialists on LinkedIn last week, Google, Farmers Insurance and Epson were all in the mix.

Digital Media Specialist
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Digital Media Specialist

Digital media strategists are compensated an average salary of $44,000, but these positions are in lower demand among smaller businesses. Companies with at least 117 employees are most likely to hire a digital media specialist. As of last week there were 15 job postings for digital media specialists on LinkedIn.

Social Media Manager
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Social Media Manager

Social media managers round out the list with a median pay of $43,800, according to PayScale. These positions are more likely to be filled at companies with at least 49 employees. While average take-home pay is on the lower end of the scale, social media managers are in an exciting field with many fun and exciting companies seeking out their services. There were 228 job postings for social media managers on LinkedIn last week.