Market share numbers don’t lie, but sometimes they don’t tell the whole story either. For example, if you’re battling to hold onto a distant third place in the smartphone OS market that’s not a good thing -- if you’re BlackBerry. But third place isn’t altogether a bad place to be -- if you’re Microsoft. In the tech industry, perception matters, expectations matter and momentum matters. With this in mind, the following technology platforms appear to be struggling – some may ultimately flop and some may end up surviving and thriving.