What to expect at Salesforce.com's Dreamforce

Salesforce.com's annual Dreamforce conference will kick off next week in San Francisco, and with a reported 120,000 people registered to attend in person and virtually, it will be the cloud software vendor's biggest shindig yet. Here's a look at what to expect, from keynote rhetoric to special guests, as well as a look back on Salesforce.com's past.
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Credit: Salesforce.com

Marc Benioff launches Salesforce.com's "End of Software" campaign

Each Dreamforce gives Benioff an opportunity to spell out Salesforce.com's broadest strategic initiatives and marketing themes. This year, he's expected to focus on marketing software. No word on whether he'll unveil a new company catch phrase to rival the memorable "No Software" tag line that marked Salesforce.com's earlier days.

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