2010's 25 geekiest 25th anniversaries

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Coke chokes

On April 23, the 100th anniversary of Coca-Cola's debut, the company commits a product launch that has come to define failure: New Coke. How big of deal was this change? Surveys showed 80% of Americans knew of it within two days. After a firestorm of protest, the original formula returned July 10 as Coke Classic.

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