Editor's note: This image gallery accompanies the article "Google's greatest hits and most spectacular misses".
You know you've really made it when your name becomes a verb. But the phrase "to Google" has begun to mean more than just "search for something on the Web." It now signifies a kind of overarching ambition that's both impressive and a little scary. And when a company as large and ubiquitous Google stumbles, the whole world feels the aftershocks.
Here are five of its biggest failures, followed by five things Google got right.
1. The Nexus None
Not content with populating the world with Android handsets, in January 2010 Google decided to rewrite the rules of the wireless game by offering unlocked HTC Nexus One handsets directly to consumers via the Web. Within four months Google bailed on its Web store experiment.