Boy in the Hoodie
Facebook population: 500 million+
It had been a rough few months for Zuckerberg. A plan to spread the "Like" button aross the Web and share user data with third-party sites had sparked calls for a Facebook boycott. When he appeared onstage at the AllThingsD conference with Walter Mossberg and Kara Swisher, he began sweating like a polar bear in a sauna. Then Swisher talked him into removing his hoodie, revealing a spooky Illuminati-style insignia on the inside. “Oh my God. You’re a cult!” Swisher joked. (At least, we hope she was joking.) Zuckerberg later redeemed himself with a more polished appearance on "60 Minutes," but doubts about the 25 year old's leadership abilities remained.
The Good: There is no Zuckerati, as far as we know
The Bad: Wondering whether he ever washes that damned hoodie