IT business skill No. 7: Knowing how to use pronouns
When talking to anyone: (1) Use "I" only to give examples of when you used to do things wrong. (2) "You" belongs in positive sentences, as in, "You're way ahead of me on the use of pronouns." (3) Use "we" to establish buy-in. "We take on the hard tasks and get them done." (4) Attach "they" to every wrong opinion, attitude, concept, and way of working.
These four rules are critical to presenting ideas in ways that maximize acceptance and minimize resistance, unlike those less-enlightened souls who've never figured them out.