Tech logos: the stories behind the designs

When Twitter tweaked its blue bird, the design world was atwitter (pun intended). We spoke with Silicon Valley graphic designer Steve Yamaguma of Design2Market to get his insights into a few familiar tech logos. More goes into design than most people realize. Think: subliminal messages.

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IBM: Rock Solid


Everyone knows the IBM logo. It's been around forever. Developed by the famous designer Paul Rand, the logo appeals to engineers. Yet the logo has evolved over time. The original logo used a different font and did not have horizontal lines. Thirteen stripes were added in the mid-1960s, later reduced to eight.

Yamaguma's take: "Like the stars and stripes, mom and apple pie, Americans need a sense of stability. Even though IBM is not the company it used to be, it still has the sense of strength, foundation and longevity. The logo gave IBM a rock solid look that stands the test of time."

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