Tech logos: the stories behind the designs

When Twitter tweaked its blue bird, the design world was atwitter (pun intended). We spoke with Silicon Valley graphic designer Steve Yamaguma of Design2Market to get his insights into a few familiar tech logos. More goes into design than most people realize. Think: subliminal messages.

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Facebook: Ho-Hum


There's not much to the Facebook logo, with its block lettering on a blue background. Very simple. Very boring. Very familiar. And that's the point!

Yamaguma's take: "Here's an example of how a very generic, non-exciting logo can become a well-recognized everyday brand. It carries the sense of simplicity and familiarity that I believe Facebook wants to communicate. Its san serif block letters have a sense of universal acceptance. But is it endearing enough to stand the test of time?"

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