Tech logos: the stories behind the designs

When Twitter tweaked its blue bird, the design world was atwitter (pun intended). We spoke with Silicon Valley graphic designer Steve Yamaguma of Design2Market to get his insights into a few familiar tech logos. More goes into design than most people realize. Think: subliminal messages.

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NASA: The Seal, Meatball and the Worm


The NASA logo represents an old brand that started out as an official seal and morphed into an abstraction of the seal, dubbed the "meatball" insignia. The meatball was retired in 1959, in favor of a logo called the "worm," and then brought back by popular demand. More often than not, the people's choice trumps good design.

Yamaguma's take: "A famous design firm created the infamous ‘worm' logotype. The logo was clearly a designer's creation with clean, modern, slightly abstract letterforms. It had a timeless feel, easily reproduced in any medium. Yet the market clearly missed the old ‘meatball' logo. Who knew?"

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