Tech logos: the stories behind the designs

When Twitter tweaked its blue bird, the design world was atwitter (pun intended). We spoke with Silicon Valley graphic designer Steve Yamaguma of Design2Market to get his insights into a few familiar tech logos. More goes into design than most people realize. Think: subliminal messages.

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Solyndra: Clean Logo, Muddy Company


Solar panel company Solyndra's soiled reputation contrasts greatly with its squeaky clean logo. The logo helps create a positive perception of the company and gives the feeling of a successful, bright future. So much for logos reflecting reality.

Yamaguma's take: "It's one of the cleaner, well-designed logos that actually had concept and meaning. Solyndra's simplistic letter forms and the sun rays hitting the O, which represented its patented cylinder design of their solar photovoltaic system, communicated what it did and gave a sense of a sustainable company. Little did we know what their real challenges were."

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