How IT innovation helps international speedway engage racing fans

Become An Insider

Sign up now and get FREE access to hundreds of Insider articles, guides, reviews, interviews, blogs, and other premium content. Learn more.

Daryl Wolfe, chief marketing officer at International Speedway, talks about how IT innovation can improve the guest experience for all types of racing fans.

How are you using technology to engage fans?

Daryl Wolfe: Our goal is to give fans a thrilling experience driveway to driveway, which starts when they buy their tickets. We segment customers into categories and then engage them at the appropriate level.

To continue reading this article register now