Which C-level executive will be the big data champion?

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Many corporations are asking: "Who should lead data and analytics activity across the enterprise?" The answer isn't necessarily the CIO.

Though the "I" in CIO stands for "information," many corporations act as though it means "infrastructure," so they haven't tapped the CIO to lead their enterprise information strategy.

We recently surveyed 86 top executives from 53 corporations. Only 31% of these executives named the CIO as the primary champion of their big-data initiatives; 58% cited other C-suite executives, such as the CFO, COO or CMO. Further, 48% of companies indicated they had hired or planned to hire a chief data officer to handle the job.

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