Resume Makeover: How to highlight your personal brand

Florence Auala's resume was suffering from a common malady -- a malady so common, in fact, that career expert, personal branding consultant and resume writer Donald Burns of Executive Promotions, LLC coined a term for it.

"At first glance, I had no idea what she was looking for or what she's really good at. I see this type of resume so often that I had to invent a shorthand description for it: 'All bland and no brand,'" Burns says.

"I hate to say it, but her subject matter -- IT auditing -- is not the most exciting topic for a resume," Burns says.

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