After spending more than $200 over the holidays on Activision's "Skylanders: Giants" (the game is only $60, but the individual action figures that go along with the game cost $10 each), I figured it was only a matter of time before other companies and licensed brands jumped into the game.
That didn't take long - Disney this week published this trailer for its "Disney Infinity" video game, in which characters purchase action figures that get placed onto a portal to be "transported" into the game. Check out the trailer, which features characters from a lot of the Pixar films, but also includes Jack Sparrow from "Pirates of the Caribbean" and Perry the Platypus from Disney's "Phineas & Ferb" cartoon series. The game is set for a Summer 2013 release.
My biggest complaint at this point seems to be the purchase of a separate portal device for this game (maybe someone will come out with a universal portal, but that's probably asking too much). If every property comes out with their own portal (I'm still thinking that Marvel and other brands will jump on this trend), parents are going to draw the line at some point. Remember all those plastic guitars and drum sets for "Guitar Hero" and "Rock Band"? Yeah, they're all collecting dust in my closet as well.
Still, it's a genius way to get more money out of parents' wallets. I just hope that all of the action figures will be available - unlike the Skylanders game, which seems to thrive on shortages of several of the characters (still looking for Thumpback, Hot Head, Eye-Brawl and Hot Dog, if anyone has any to sell me).
Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.