The reality of Facebook Graph Search

Parody video highlights the truth of Facebook's new search tool

Earlier this week Facebook announced its Graph Search functionality, which provides search results based on the user's "social graph". For example, if a bunch of your friends have "liked" a specific restaurant, then searching for "a good restaurant that my friends have liked" will pull up better results.

Here's what my typical Graph Search results will look like

That said, most of us here in the office immediately jumped to the conclusion that most people will likely use this to stalk their friends or other strangers. Imagine if you were working for a big company and you wanted to find out who was single, or, better yet, who had listed "It's Complicated" as their relationship status. It could get creepy pretty quickly.

[How your Facebook privacy settings impact Graph Search and Don't let the creepy close-ups of Mark Zuckerberg distract you]

YouTuber Tom Scott has also thought about this, and he's created a quick parody video of Facebook's own video touting Graph Search. Enjoy:

Here's Facebook's original video:

I think the success of this will depend on how much more information Facebook's users wants to give up to the company in order to be advertised to (the ultimate goal, of course, for Facebook). Like Scott's video, the number of my friends who "enjoy hiking" is minimal, yet the number of friends that post moronic photos or share stuff from George Takei is gigantic.

Keith Shaw rounds up the best in geek video in his blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.

Watch some more cool videos: Watch this trailer for Lego's 'The Yoda Chronicles' Web series BBC gives Doctor Who fans an Amy/Rory postscript Supercut: Lego Lord of the Rings game cutscenes in one video The Year in Review, courtesy of Twitter Juggling Disney robot hopefully won't attack guests

ITWorld DealPost: The best in tech deals and discounts.
Shop Tech Products at Amazon