Guy invents robot to separate Oreo cookies

Viral video or Oreo-sponsored hoax? You decide

Up-front warning: This is likely an elaborate hoax perpetrated by the marketing folks at Oreo, since this video is on their YouTube channel. Keep that in mind when you're reading this:

I didn't realize this, but apparently there are people in the world who like Oreo cookies, but only the creme filling or the chocolate cookie part (not me, I love both equally, especially with cold milk).

OreoCookieMachine590.jpg

But this guy - physicist David Neevel - dislikes the creme filling so much that he created a machine that can separate the creme from the chocolate cookie. Never mind that you could get the same result from opening a cookie and using a knife to get rid of the creme, but maybe his machine does a better job of it. Anyway, watch the video and enjoy this advance in technology.

What's also interesting is that this is a "part 1" video, which means there could be more coming. Of course, as I mentioned earlier, this could just be an elaborate marketing gimmick. Still, it's entertaining to think that someone would go to these lengths to separate the creme from the cookie.

Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.

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