As part of its 30-year-anniversary of the Macintosh celebration, Apple decided to shoot a film around the world on Jan. 24, 2014, using only iPhones. The company sent 15 camera crews around the world to show how "the power of technology, put in the hands of everyone, could change the world."
Apple says the crews shot more than 70 hours of footage, all with the iPhone 5S, and then it was edited (with 21 editors) and scored with an original soundtrack. Apple provides more details of the project here.
Here's the end result - the best part is that nobody filmed their portion of the video by holding the phone vertically, a common misstep with many iPhone videographers. They probably got a bunch but those got dropped in editing.
The video itself is typical Apple in terms of its inspiration, joy, music and people using technology in cool ways. Enjoy!
What did you think of the film? Better than any Super Bowl ad? Let me know in the comments.
Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.