How fake Facebook likes hurt everyone, including Facebook

Video shows how Facebook like farms hurt legitimate engagement

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Last month, popular science video YouTuber Derek Muller (aka Veritasium) posted a video called "The Problem with Facebook," in which he discussed Facebook's filtering method that limits the number of people that see a particular post.

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Today, he's back with another video, discussing that even when you pay Facebook to accumulate additional reach, those new "likes" that you get don't necessarily translate into additional engagement, which is needed in order to help get more people to see the posts that you apparently have paid for. Muller calls it "Facebook Fraud:"

This becomes a vicious circle - as Muller writes, "So even those carefully targeting their campaigns are likely being duped into spending real money on fake followers. Then when they try to reach their followers they have to pay again."

Stay tuned for more news on this front - I wouldn't be surprised to see the lawyers get involved with this issue.

Keith Shaw rounds up the best in geek video in his ITworld.tv blog. Follow Keith on Twitter at @shawkeith. For the latest IT news, analysis and how-tos, follow ITworld on Twitter, Facebook, and Google+.

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