Tinder grants do-overs, transatlantic swiping with paid version

Tinder, the popular dating app, wants to offer a second chance at love for users who may have passed on a potential mate.

For a price, users can now undo their most recent left-swipe on someone’s profile, which signals disinterest. Another new feature, called Passport, lets users search for people in other locations beyond their pre-selected geographic radius.

Tinder said these are its two most requested features. They’re available in a new paid version of the app called Tinder Plus.

The cost of upgrading will vary depending on the person's age and location. People under 30 in the U.S. will pay $9.99 per month, while those 30 and older will pay $19.99 per month. Globally, the two most common prices for Tinder Plus are $9.99 per month in developed countries and $2.99 per month in emerging markets, a Tinder spokeswoman said.

"Lots of products offer differentiated price tiers by age, like Spotify does for students," she said.

During testing, Tinder found that younger users are just as excited about the paid version, but are more budget constrained, she said.

Users can upgrade on both iOS and Android by tapping the blue location icon on the main screen.

Tinder has been testing the paid version of its app in Europe over the past couple of months. On the surface, the new options seem like useful features to have for power users who are willing to pay a premium. In Tinder’s app, profiles appear based on where the user is located. A right swipe on the profile signals interest, a left swipe, no. If two people both swipe right, they can message each other within the app.

Regular users can find themselves swiping rapidly through the profiles, so realizing only a second later you wanted to swipe right instead of left is not uncommon.

But, Tinder has received some negative feedback to the paid version overseas from users who didn’t like that it offered only a limited number of swipes.

Tinder, in its announcement on Monday, said the paid version would grant unlimited liking capability.

Users of the paid app can cancel their subscription at any time at the Apple or Google app stores, Tinder says in its FAQ.

Tinder does not have any ads in its app yet, though the company is reportedly in the process of incorporating them. This now seems imminent, because on the sign-up screen for Tinder Plus, the company also cites this feature: “Turn off ads.”

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