One way to get social media love is to give away free products, and that's exactly what McDonald's did during the 2015 Super Bowl. The company tweeted about each TV ad that was shown during the big game, and encouraged followers to retweet its posts for a chance to win every product that was advertised. For example, after a Toyota ad ran, McDonald's tweeted, "Lovin' how @Toyota showed us all how great we can be...RT & you could win a new 2015 Toyota Camry."
McDonald's generated the most social media buzz of all the Super Bowl advertisers, according to Folke Lemaitre, CEO and founder, Engagor.
Dave Kerpen, CEO of Likeable Local, told USA Today that the campaign was "genius…On a night where everyone's talking about brands and ads, McDonald's has stayed in the limelight all night long."