The E3 show is usually a time for games and occasional console hardware, but AMD used the giant game show to launch its new Fury brand of GPUs.
These cards feature a few firsts: the first card to come with a water-cooled system rather than a fan, and the first to use AMD's high-bandwidth memory (HBM).
CEO Dr. Lisa Su was on hand to make the introductions. All told, there are four cards under the Fury brand and Fiji codename. All AMD graphics cards use a Pacific Island codename, the same way Nvidia uses the names of famous scientists.
The Radeon R9 Fury X is the watercooled card with 1.5 performance per watt of the Hawaii generation of GPU used in the Radeon 290X graphics card. This card comes with 4GB of HBM memory and promises three times the performance per watt, but uses 94% less PCB space since the memory is stacked. It also sports an incredible 4,096 processing cores.
The water-cooling is done by a CoolerMaster radiator block and Nidec fan. AMD says it will run at a very silent 32db. They didn't say if that was normal use or stressed, however, and if you are a gamer you know that GPU fans can get very loud.
This card is designed for 4k resolution gaming, and yes, you will pay for it. Radeon Fury X will be available on June 24 with a suggested retail price of $649.
There will be a card one step down from Fury X, simply known as Fury. It will have 3,584 cores and be air cooled. Its price is $549. It will ship in July. Only the Fury line of cards will feature HBM; the rest will come with GDDR5.
GPU cards have been getting bigger with each generation, but the Radeon R9 Nano bucks that trend with a six-inch GPU that AMD promises will offer significant performance improvement over the R9 290X. The R9 290X is a 11.5-inch card, while the Fury X is just 7.5 inches and the Nano is just six inches, about the length of a PCIe 16x slot. Its price when it ships in the summer will be $449.
AMD also has a series of Radeon 3x0 cards at much more affordable prices with one exception. All of the cards are available today (June 18). The Radeon R9 390X is the priciest at $429, followed by the R9 390 at $329, the R9 380 at $199, the R7 370 at $149 and R7 360 at $109. The R7 line is aimed at 1080p users.
Somehow a Korean hobbyist site got its hands on the cards and ran benchmarks which, if accurate, show these cards match Nvidia's much pricier new cards. The Fury X tied the Nvidia Titan-X in performance but costs twice as much. If that holds true, AMD might finally reverse some of that market share loss.