All too often, the ads you see in your Twitter feed aren't even remotely relevant to your interests. Twitter's targeting capabilities don't match its competitors, and in addition, many of the ads it runs are downright boring. Promoted tweets, accounts and mobile apps frequently come off as safe, tried-and-true, and mundane. Twitter could be a canvas for marketing creativity, but instead it floods users with monotonous ads and often serves the same ads numerous times a day. Some of this is on the advertisers, but Twitter could provide a creative spark if it changed the format of its ads.