May 15, 2008, 12:28 PM — Apple's US network partner AT&T is now limiting iPhone sales to one unit per customer.
AppleInsider reports the company despatched an internal memo to its retail staff to impose the new limit, conceivably designed to stretch out available stock pending release of the new version iPhone.
"Effective May 14, 2008, customers can only purchase one iPhone at AT&T stores," reads a copy of the memo obtained by AppleInsider. "The prior limit of three iPhones is no longer in effect."
Requests for multiple purchases must now be approved by a director or general manager, AT&T said.