Jennifer Lonoff Schiff

Jennifer Lonoff Schiff is a business and technology writer and a contributor to CIO.com. She also runs Schiff & Schiff Communications, a marketing firm focused on helping organizations better interact with their customers, employees and partners.

What 2017 holds for enterprise software

5 digital retail trends that will be big in 2017

5 digital retail trends that will be big in 2017

Experts in retail, ecommerce and marketing look into their crystal balls and predict what will be the big trends in online retail in the coming year.

14 email marketing mistakes to avoid

14 email marketing mistakes to avoid

Email marketers and small business owners share their tips on how to decrease the likelihood of your emails being immediately deleted by prospective and existing customers.

9 big small business social media no-nos

9 big small business social media no-nos

Social media marketers point out some of the biggest (and most costly) mistakes companies make when using Facebook, Twitter, Instagram and Pinterest – and offer advice on how to avoid making these social faux pas.

11 tips for using Facebook for business

11 tips for using Facebook for business

Small business owners and social media marketers discuss how you can use Facebook to promote your brand, engage with customers and grow your business.

10 last-minute holiday strategies for e-tailers

10 last-minute holiday strategies for e-tailers

Digital marketers and ecommerce experts discuss how to drive traffic to your online store – and increase sales – between late November and the end of the year.

8 strategies for achieving IT goals

8 strategies for achieving IT goals

IT executives and project managers share their tips on how to create realistic goals and the steps you need to take to attain them (with minimal delays or disruptions).

6 essential elements of a good business plan

6 essential elements of a good business plan

Entrepreneurs, executives and venture capitalists discuss how to craft a business plan that will impress investors and be a good road map for your company.

7 attributes of a successful CMO in the digital age

7 attributes of a successful CMO in the digital age

Executives discuss what it takes to lead an organization’s marketing efforts in today’s data-driven world.

8 challenges that keep financial services CTOs and CIOs up at night

8 challenges that keep financial services CTOs and CIOs up at night

Experts in financial services, IT, security and compliance discuss the major issues facing IT executives at financial services companies.

8 things small businesses look for when considering SaaS

8 things small businesses look for when considering SaaS

Cloud marketers and SaaS pros share their advice on how to make cloud-based software attractive to small and midsized businesses.

How to use Facebook Live for business

How to use Facebook Live for business

Video experts and social media marketers share their tips for how small businesses can attract and engage customers using Facebook’s live streaming service.

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